Rambert
Reflecting the new vision of an 80+ year organisation with our creative direction, campaign and design work for one of Europe’s leading dance companies
Graphic design and creative agency
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Client
- Graphic Design Festival Scotland
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Services
- web
- identity
Creative direction, design and communication strategy for Graphic Design Festival Scotland 2018.
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- Impact
The work was featured, reviewed and celebrated across the creative industry, leading to a sold-out festival with 24,000+ people attending.
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Promotional video
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- Collaboration
"To mark half a decade of GDFS, Warriors Studio and Cause & Effect collaborated to create an identity which celebrated the growth of the festival into a rambunctious five year old toddler." Creative Review
Combining the visual language of children’s birthday parties with more mature and refined aesthetic elements we aimed to create an identity which is multi-layered and multi-dimensional.
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- Concept
Illustrations of birthday badges, jelly, party horns, paper hats, streamers and more formed the basis of the identity’s artwork.
The programme guide was designed like a birthday card, the festival was adorned with balloons, guests received ‘party’ totebags, streamers were popped to celebrate the festival’s launch and a balloon artist even sculpted balloon artwork in the identity’s colour palette for those attending.
Birthday card programme
Birthday card programme
Birthday balloons
International Poster Book
Birthday badges
Tote party bags
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- Website
The website's purpose was to promote the festival, offer complete information on the programme, sell tickets, offer on-going news updates and house the archive of past projects and events from the festival.
Website
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