Tropical
Promoting parties across Glasgow and London with an on-going poster series and visual experiments for Tropical
Graphic design and creative agency
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Client
- SHORTS
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Services
- identity
- brand development
- campaign
- strategy
- event
Naming, branding and a promotional campaign to successfully launch a short film festival leading to thousands of submissions from 96 countries in the first year.
Shorts film festival branding
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- Challenge
Launching the festival successfully relied on the festival being reputable and desirable to be a part of from the beginning, so we were challenged with creating a brand which felt intriguing, reliable and desirable to be a part of.
Instilling confidence from film-makers and the creative community from day one was our objective.
Animated Shorts logotype
Typeface, custom typography, illustrated icons and colour palette inspired by visual language used within the production of film, cinema and media.
Shorts film festival branding print promotion
Custom type treatment inspired by the creation of motion with still frames
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- Solution
Combining a simple name which reflects the format of the films being shown with a brand identity inspired by film-making, motion media and production tools we aimed to capture the independent, confident and genuine qualities of this new festival.
The work was deemed a success with the festival welcoming thousands of films from 96 countries for the first edition with guests travelling internationally to attend.
The typeface selected for Short's identity draws inspiration from subtitling machines for analogue film
Shorts film festival flier design
Shorts film festival posters
Shorts film festival hostess Gabrielle of Pretend Lovers
Shorts film festival photography by Stephen Hughes